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How Content Marketing (Usually) Doesn't Work How does content marketing work in practice? Many individuals think of content marketing as a three-step procedure: Make fresh content. Use social media to promote your material (Facebook, Twitter, LinkedIn, etc.). Your merchandise is in high demand. Nope. This is almost never the case. The majority of content is thrown away. The path of a customer's purchase is not a straight one, and it takes time. Is there a more reliable approach to use content to drive leads and sales? To The Rescue: Social Media Ads! Guys, it's finally time for the wonderful news! The most scalable content promotion is through social media ads, which have been shown to convert visitors into leads and customers. You can visit X10 Media to help you build brand awareness and improve sales conversion. What's even better? You do not require a large advertising expenditure. A better, more practical content marketing process would be a...

Vehicle aftersales offers a unique chance for OEMs to create and cultivate customer connections, in addition to providing a larger profit than new car sales. However, major trends in the automotive industry indicate that change is on the way. As autonomous driving technologies, electrification, and hardware advancements reduce the frequency of servicing and repairs, as well as most other aftermarket activities, each individual service interaction becomes more crucial than ever. Can data – and a comprehensive perspective of the full aftersales process – help unleash a better experience for both customers and employees? Check Appvantage who can help empower the digitalization of the automotive business. Less is more in terms of quantity, and more is more in terms of quality. Vehicle hardware is getting more resilient as the automotive industry becomes more sustainable, and electric vehicles require less maintenance due to fewer moving parts and higher-quality components. Furthermo...